BMW car account creates a loyalty program on the blockchain – Bits Media

The German company BMW intends to introduce blockchain into its daily work, in particular, Having launched a loyalty program for his customers in Thailand.

The car concern hired the developer of the Coinweb blockchain infrastructure as a decentralized supplier architectures, And for calculations on transactions, BMW will use the BNB network.

The company integrates blockchain in two stages: First, it will be used to automate complex manual processes and optimize the company's services to finance car production. At the second stage, Coinweb will develop a special Web3 application with a loyalty program for BMW customers.

The application should use the remuneration system, To stimulate BMW Group customers, the program will determine the level and status of the client in the ecosystem, to give awards, which customers will be able to get, Performing any actions.

According to Coinweb CEO Toby Gilbert (Toby Gilbert), BMW customers will receive rewards every time, when interact with the ecosystem. It may be a purchase of a new car, Application for any service. Global implementation of the system, Gilbert says, will happen later, In the meantime, she is pushed by clients from Thailand.

Previously, NVIDIA published a forecast, where it says, what in 2023 a year, many automobile companies will use metavselnaya in their work.