Ferrari car manufacturer will sell supercars for cryptocurrencies – Bits Media

The Italian manufacturer of sports cars Ferrari began to accept payment in cryptocurrencies from customers from the USA, and ready to provide the same service by buyers from Europe.

Ferrari Marketing Director Enriko Gallier (Enrico Galliera) told, what The vast majority of automakers avoid cryptocurrencies. This is due to fears, that the volatility of bitcoin and other crypto acts prevents them from using them in the field of commerce. The unclear in the regulation of crypto industries and high energy consumption during bitcoin also interfere with its widespread distribution as a payment means. However, Ferrari decided to accept cryptocurrency in connection with the growing requirements of customers, investing in crypto assets.

“Many of our customers are young investors, who earned their condition in cryptocurrencies. Other buyers are traditional investors, But they also want to diversify their portfolios with cryptocurrencies ", - said Gallier.

Ferrari has concluded an affiliate agreement with one of the largest operators of cryptocurrency payments by Bitpay, supporting payments in bitcoins, air and USDC stabilcoins. Gallier assured, that cars for cars will not change, And commissions and additional fees will not be charged from buyers, If they pay cryptocurrencies. Bitpay will immediately convert cryptoactives into dollars and euros on behalf of Ferrari dealers, And this will protect the sides of the price oscillations.

In the first half 2023 year Ferrari has set more 1 800 cars to the North American continent. IN 2022 the Italian company sold 13 200 Cars at prices from 200 000 euro ($211 000) to 2 million ($2,1 million). Gallier did not specify, How many cars the company is going to sell for cryptocurrencies, However, she will make this payment option affordable for European residents, In connection with the adoption of the law on the regulation of cryptocurrencies in the European Union (MiCA).

Recall, that at the beginning of the year, Ferrari stopped partnership with Velas Blockchain, Cryptocurrency sponsor of the Formula-1 team, As a result, the company lost $55 million.