BMW to Launch Blockchain Applications to Distribute Rewards to Customers

BMW Korea will launch a bonus program on the blockchain in South Korea. Users will reward for purchases and will be able to use points to access events and discounts.

According to publication
Korea Herald, Korean branch of the German automaker BMW soon will launch a blockchain -based bonus program in the country. The BMW Vantage remuneration program will allow customers to accumulate bonus points and use them to pay for products or receive discounts on services, proposed by the program.

Clients, For the first time buying BMW models, They can get from 300 000 to 900 000 Business points. They, Who buys used BMW cars, also have the right to receive bonus points depending on the market value of these cars.

Users will be able to earn membership points through the game and other social functions in the Mobile application of the automaker. Program participants can use points to receive a discount on planned maintenance of cars and other services, provided by BMW partner companies.

Besides, High -level users will also be able to receive invitations to events, organized by the company. BMW Korea notes, what, Although the Vantage application will be originally available only in South Korea, The program will subsequently be expanded all over the world. The company claims, that the application is currently continuing and it will be launched before the end of this year.

The launch of the application on the blockchain is not the first BMW initiative, related to technology. Last month it became known, that BMW and VECHAIN ​​create
Blockchain platform to track information about cars. Besides, BMW tested a blockchain to improve car run control in collaboration with Dovu in 2018 year.

Last spring, the company began to cooperate with an accelerator of blockchain startups Tribe, and also announced plans to launch the Partchain platform to track the supply of auto parts.