Manchester City FC will build their home Etihad Stadium in the metaverse – Bits Media

Manchester City are partnering with tech giant Sony to create a digital map of their home Etihad Stadium and build a virtual replica of it in the metaverse.

The current winner of the English Premier League announced, that he signed a three-year agreement with Sony Hawk-Eye, within the framework of which he will build the world's first football stadium in the metaverse. With the help of virtual reality experts at Sony, Manchester City FC will create a digital map of the club's home stadium and build a virtual version of it.

The administrative management of Manchester City is confident, that the virtual Etihad Stadium will allow the club's fans, who can't come to Manchester, watch live “live games”, without leaving your own home, and also participate in virtual meetings with players and fan communities.

The virtual stadium can “accommodate” an unlimited number of fans. In addition, Staging football matches on a virtual platform could change the way broadcasting rights are distributed, which will have a positive impact on increasing the income of football clubs.

Broadcast rights are currently sold to broadcasters as part of the Premier League package, but in the case of matches in the metaverse, teams will have the opportunity to sell them directly to fans, including for intra-club cryptocurrency.

Early last year, Manchester City FC announced the release of fan tokens ($CITY), whose owners will have access to VIP rewards, promotions, participation in closed voting and other preferences. Among football clubs, who paid attention to the release of their own club tokens - Milan, "Juventus", "Barcelona", Fenerbahce and Paris Saint-Germain.