Flipkart and Polygon are launching a joint project in the metavselnaya – Bits Media

Indian giant of e -commerce Flipkart, Supported Walmart, Together with Polygon launched a pilot project, allowing customers to make purchases in metavselnaya.

Flipkart launches its own FlipVerse metav, in which leading fashion brands will be able to promote personalized loyalty programs and offer their goods to customers. Pilot program, launched together with EDAO, associated with Polygon, It is aimed at stimulating the activity of potential users by introducing gamification and loyalty points.

Visitors to the Flipverse metavselnaya will be able to make purchases, as if they were physically present in the store, as well as exchange loyalty points for digital collecting items from leading fashion brands. The company has already attracted several partners to cooperation, Including Puma, Noise, Nivea, Lavie, Tokyo Talkies, Campus, VIP, Ajmal Perfumes и Himalayas.

Metavselnaya researchers pay attention, that so far the practical experience of retail trade in virtual worlds has been quite limited. but, Flipkart and Polygon are sure of, that virtual shopping has significant potential, which they have to reveal.

Earlier, technical director of the American retail giant Walmart, who owns 72% Business Flipkart, Suresh Kumar (Suresh Kumar) stated, that cryptocurrencies will become the basis of a technological breakthrough in ways to pay for virtual and physical goods.