Google will lift the ban on advertising cryptocurrency exchanges and wallets in the US – Bits Media

Google will allow cryptocurrency exchanges and wallets with 3 August to advertise their services to American users subject to certain conditions.

IN 2018 Google has forbade advertising all financial instruments, which can represent risks for users, and cryptocurrencies were no exception. However, even a partial abolition of this prohibition was a surprise, Considering, that state bodies are trying to strengthen the control of cryptocurrencies. FROM 3 August sites for cryptocurrency trading and wallets will be able to advertise their products and services in the USA, If they have passed Google certification.

The current certificates of cryptocurrency exchanges will be revoked 3 August 2021 of the year, Therefore, advertisers will have to receive new certificates. The application form will be published 8 july 2021 of the year. Besides, Exchange and wallets should be registered on the network to combat financial crimes (FinCEN) as a financial services service or get a banking license, allowing such services at the federal level or in a certain state. The announcements of such companies must comply with Google's advertising policy.

Nonetheless, Google will extend the ban on ICO advertising, Decentralized finance protocols (DeFi), cryptocurrency loans, liquidity bullets and unregulated decentralized applications. Cryptocurrency projects will remain in the Black List, promoted by celebrities, Cryptocurrency market data aggregators and services, offering "signals" for the sale of crypto actures, as well as sites with reviews of brokers and cryptocurrency firms.

According to the recent Google Trends, In May, users showed an unprecedented interest in cryptocurrency topics. maybe, This explains the softening of the Google position in relation to the sites for the sale of crypto actors.