Gucci and other fashion brands plan to enter the NFT market – Bits Media

Boom of non -current tokens (NFT) attracted the fashion industry - the popular Gucci brand plans to release its collection tokens. Other industry companies have similar plans.

So far, GUCCI has no exact terms for the release of collection tokens. but, according to Mardjori Ernandes (Marjorie Hernandez), founder of the platform on the LUKSO blockchain, aimed at working with fashion brands, Each representative of such a company has recently been asking for NFT.

“The question is, Who will be the first to click on the trigger. Luxury brands are lagging behind in the field of e -commerce, Therefore, they want to catch up with new technologies, such as blockchain ", - emphasized Ernandes.

A similar opinion was expressed by the General Director of the Platform of Fashion Collective Collection Objects Neuno Natalie Johnson (Natalie Johnson). According to her, Neuno works with five luxury fashion houses, and plans to create on the platform "Universal three -dimensional wardrobe, which will unite all fashionable things. ”

"For example, Someone will buy a dress from Versace on our website, The same, How I put on Jay La to the Grammy Award. And the buyer will be able to immediately "try on" him on himself with the help of filters, Take a photo and send to social networks. We also work with large Asian games developers, so that such NFT can be used in games. NFT will be bought once, But it will be possible to use it differently ", Said Johnson.

The co -founder of the startup The Fabricant Embert Jae Sluto (Amber Jae Slooten) noted, that digital fashionable things in the form of NFT can go beyond reality. Luxury brands do not have to just copy your physical goods. for instance, you can release "burning" boots or "water" dress.

While the use of NFT in the fashion industry is only emerging - collectible tokens are more often used as an object of art, not a utilitarian fashionable thing. Earlier, analysts of Bloomberg said, that the drop in prices for NFT has recently indicated a decrease in excitement.