Gucci opens store in The Sandbox metaverse – Bits Media

Fashion house Gucci is buying a plot in one of the largest metaverses, The Sandbox, and plans to create a virtual fashion world for generation Z.

The Italian brand acquired a site to create a “conceptual online store”. The company plans to use space to launch your own NFTs, sales of new labels and vintage Gucci products. Products of the Metaverse division Gucci Vault, created by fashion house designers, will be available for purchase, ownership and use by customers in their own projects within The Sandbox.

The Gucci Vault concept is described as an experimental space, targeted at generation Z (People 1997-2012 years of birth).

According to the author of the idea, Gucci creative director Alessandro Michele (Alessandro Michele), the space is “inspired by childhood memories of searching for beauty, that bring you to Gucci Maze".

The fashion house has not yet provided any further information about the roadmap for its virtual world., but reported, who is working on creating an immersive experience for The Sandbox.

Boom of non -current tokens (NFT) has long attracted the attention of the fashion industry. Gucci plans to release its collectible tokens. Most recently, the fashion house entered into a partnership agreement with SuperPlastic, engaged in the creation of animated copies of celebrities, to release a collection from 500 NFT under the general name Supergucci (all 10 design options). NFTs come with physical ceramic sculptures, each for a price 1.5 Early, more $4000 at the current rate.