The American online electronics store Newegg launched a large-scale advertising campaign for payments in Shiba Inu and announced its support for the “dog coin”.
According to the company's statement, SHIB will be accepted "as a form of payment for the holidays". Newegg posted advertising payments to SHIB on The Reef, largest billboard in North America, which is located at the intersection of busy highways in downtown Los Angeles. It became the centerpiece of Newegg's holiday ad campaign..

"We're always looking for ways to make shopping on Newegg.com innovative. Our customers want more flexibility and options, including the ability to pay with a wide range of cryptocurrencies. Thanks to our partnership with BitPay, we can lead the market. To this end, we are pleased to offer SHIB as a payment method on Newegg.com.", – Newegg Chief Marketing Officer Andrew Choi said (Andrew Choi).
The company maintains its reputation as a pioneer in accepting payments in cryptocurrency. IN 2014 year, thanks to partnership with BitPay, Newegg became the first major e-commerce company, which began accepting Bitcoin as a payment method. At the beginning 2021 Newegg was among the first companies, who accepted Dogecoin, followed by Litecoin in July.
