Maggi will launch NFT in the form of culinary recipes in metav – Bits Media

Indian branch of Maggi trademark, under which food seasonings are produced, prepares for the release of its own non -replaceable tokens in the metavselnaya ONERARE FOODVERSE.

Maggi company, in the Nestlé group, I concluded an agreement with the ONERARE project to launch NFT. Tokens will be presented in the form of recipes of culinary dishes, in the preparation of which Maggi Noodles seasonings were used, Maggi Masala-Ae-Magic и Maggi Hot & Sweet. This includes as simple recipes with noodles, so classic Indian dishes.

ONERARA co -founder Suprite Raju (Supreet paradise) considers, that blockchain technology is able to convert the power industry, embodied in virtual space cult items of collecting. The head of the Nestlé food department in India Rajat Jain (Borders of Jain) hopes, that the digital transformation of the business will open new ways to interact with customers. Access to the metavselnaya will allow the company to adapt to innovations, The leadership believes.

McDonald’s fast -fast restaurant network in France also tocenize its “cult” dishes, introducing them in the form of NFT.

“We can say, that cooking in India is experiencing digital transformation. In the metavselnaya you can cook food, Regardless of skills and experience. Thanks to the partnership with Onrare, We will give people culinary pleasure without the need to perform physical actions ", - explains Rajat Jain.

Nestlé is not the first to work with digital innovations for the first time. IN 2020 The year Nestlé began to use the IBM Food Trust platform based on blockchain for tracking coffee supply chains.