Mark Zuckerberg opens a virtual clothing store for the metaverse – Bits Media

CEO of Meta (formerly Facebook) announced the launch of a digital clothing store Meta Avatars Store, which will allow you to purchase clothes from various brands for avatars in the metaverse.

In the store for Meta there will be
brands such as Prada are represented, Balenciaga and Thom Browne. They should become available for avatars on Instagram, Facebook and Messenger. Prices for clothing items are not disclosed.

Meta is confident, что индустрия метавселенных в ближайшие годы настолько разрастется, что потребность в цифровых элементах одежды и других атрибутах станет неотъемлемой частью повседневности. Therefore, at the beginning of this year the company focused its attention on its own, announced back in 2021 year of the metaverse.

“Digital goods will become an important way of self-expression in metaverses and a big driver of the creative economy. Мы рады разнообразить наши предложения новыми брендами и перенести все это в VR», – говорит Цукерберг.

В апреле компания объявила, that plans to launch its own cryptocurrency within the metaverse. Meta is exploring the possibilities of centrally controlled tokens, which it will use inside its applications, like that, this is what happens now with in-game currencies.

I'm talking about VR, Zuckerberg is referring to flagship app Meta Horizon Worlds, which is available only to owners of the Oculus Quest line of VR headsets. Probably, platform users will be able to wear new digital items in Horizon Worlds.

Zuckerberg previously announced, that Meta is starting testing support for digital NFT collectibles on Instagram. По словам Цукерберга, это станет первым шагом на пути к внедрению коллекционных токенов в экосистему Meta.