NBS: Cryptoinfluuans have a short -term effect on the course of digital assets – Bits Media

Specialists of the Business School at the University of Nottingham (NBS) found out, that cryptocurrency influensers affect the price and volume of trading cryptoactives, but for a short time.

For six months, researchers from NBS and Austrian University of Clagenfurt We looked at more 1000 Videos about cryptocurrencies, published on YouTube channels with more than 200,000 subscribers. Despite the statements of YouTuber, that they do not give financial councils, Bloggers often present digital assets as coins, the cost of which can increase in 100 time, Approve the authors of the study. Some channels even make up “Lists of purchases” for subscribers, thereby promoting certain crypto assets.

Researchers focused on coins and tokens, the market capitalization of which was less $100 million. Analyzing the daily trading volume at least for 45 days before the publication of video on YouTube, experts did not notice any bursts of activity.

However, the next day after the appearance of advertising videos about certain coins, the value of these assets increased on average by 7%. At the same time, the pricing behavior of tokens was inversely proportional to their market capitalization: Small tokens demonstrated the profitability of almost 9%, while the growth of crypto acts with the average and high capitalization was 7,5% and 3,7% respectively. At the same time, the influence of influeners on the behavior of crypto assets does not last long, since prices usually return to the previous levels within three days and even show negative dynamics, Researchers came to the conclusion.

“New cryptocurrency projects appear every day, And even experienced investors may not have time to track potentially profitable coins. Therefore, many retail investors rely on information, published on special channels in YouTube, and such a clicobite environment increases the interest of people in investment in advertised tokens. People, Managing such channels, create short -term demand for non -liquid coins, about which the video is shot ", - explains the professor of finance and innovation NBS Alexander Brownis (Alexander Brauneis).

Earlier Office of Financial Supervision of Great Britain (FCA) Called users not to trust cryptocurrency influensers, Indeed, otherwise users will not be able to protect their rights and lose investment. Recently, the department proposed introducing a two -year prison term for violation of the requirements for advertising cryptocurrencies.