US NFL Banned Clubs From Partnering With Cryptocurrency Firms And Selling NFTs – Bits Media

American National Football League has banned its clubs from entering into contracts with cryptocurrency companies and exchanges, advertise cryptoassets and ICOs, and also sell collectible tokens.

Cryptocurrencies began to be especially actively introduced in the sports industry during the coronavirus pandemic, due to which income in this area has sharply decreased. Sports Club Sponsorship Expands Opportunities For Cryptocurrency Firms, increasing their recognition and popularity. Partnerships with companies, working with cryptocurrencies and blockchain, creates additional income opportunities for sports teams, and for individual players.

Despite, that many sports leagues partner with cryptocurrency companies to create non-fungible tokens and enter into exclusive sponsorship deals, National Football League (NFL) was cautious about cryptocurrencies. About it
reported the sports publication The Athletic.

“Clubs are not allowed to sell and advertise cryptocurrencies, ICO and any other information, related to blockchain and digital assets ", - stated the NFL.

The NFL's stance on cryptocurrencies is no surprise, Considering, that the league had previously banned advertising of gambling and alcohol. IN 2018 the NFL has become more loyal to these "taboo" industries. Therefore, it is quite possible, that in the future the NFL will change attitudes towards the cryptocurrency industry.

Several years ago, English football club West Ham United partnered with blockchain-based Socios.com platform to launch fan tokens.. Besides, last year FC Barcelona started selling its own Barca Fan Tokens (BAR) on the Socios and Chiliz platforms.