Nike acquired the creator of a collection of fashionable shoes for virtual universes – Bits Media

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Nike приобрел создателя коллекции модной обуви для виртуальных вселенных - Bits Media

Sportswear and footwear manufacturer Nike announced the acquisition of RTFKT Studios, developer of fashionable digital shoes for virtual universes.

RTFKT Studios was created in 2020 Benoit Pagotto (Benoit Pagotto), Chris Le(Chris Le) and Stephen Vasiliev (Steven Vasilev). Company specializes in creating virtual collections of clothing and accessories. One of RTFKT's flagship products is a hybrid of NFT and physical shoe collectibles inspired by the legendary CryptoPunks NFT collection.

Nike acquired the creator of a collection of fashionable shoes for virtual universes - Bits Media

Nike's RTFKT acquisition announced on Twitter.

“This is a unique opportunity for the RTFKT brand and we are excited to benefit from Nike's fundamental expertise. This is the only brand in the world, who shares our deep passion for innovation, creativity and metaverses", – said Benoit Pagotto, one of the co-founders of RTFKT.

The growing popularity of metaverses entails an increase in demand for virtual fashion objects. The profitable and fast-growing sector has not gone unnoticed by Nike, which is still in 2019 patented
Cryptokicks system for tokenizing shoes as non-fungible tokens (NFT) on the Ethereum blockchain.

Commenting on the acquisition of RTFKT Studios, Nike President John Donahoe(John Donahoe) said:

“This acquisition accelerates Nike's digital transformation and allows us to serve athletes and creators at the intersection of sports., creativity, games and culture. We plan to invest in the RTFKT brand, serve and develop their innovative and creative community, and expand Nike’s digital presence and capabilities.”

Gradually, purchasing fashion clothes and accessories from leading brands in the form of NFTs is becoming mainstream, and the digitized collections of leading fashion houses acquire quite utilitarian properties. for instance, the opportunity to replenish the wardrobe for your avatar in the metaverses of Decentraland or Sandbox.