Bicycle maker Colnago adopts blockchain to combat counterfeiting and theft – Bits Media

Italian sports bike manufacturer Colnago partners with MyLime platform to implement digital product passports on the blockchain to combat theft and counterfeiting.

According to the statement
Colnago, starting next year, the company will use blockchain to provide customers with proof of authenticity and ownership of their bikes to combat theft and counterfeiting of all Colnago lines.

"We have been looking into security options., which blockchain provides, to give our customers confidence in the authenticity of the bikes they purchase. Next year we will announce other business lines, which we have improved using blockchain", – said Colnago Marketing Director Manolo Bertoci (Manolo Bertocchi).

Colnago partners with Italian tech firm MyLime, developer of RFID tags (RFID), which will be used to create digital bicycle passports on the proprietary MyLime Automotive Blockchain. The first bicycle model equipped with a radio tag 26 September cyclist Tadej Pogačar will demonstrate (Tadej Pogačar) at the UCI Road Racing World Championship event in Belgium.

Using blockchain to combat counterfeiting is becoming increasingly popular. In April LVMH, Prada and Cartier said, that blockchain will be used to combat counterfeit goods.