Shiba Inu adverts grace the streets of Milan during Fashion Week – Bits Media

Shiba Inu Project Announces Collaboration with Shoe and Apparel Designer John Richmond to Launch NFT.

At the beginning of the week, a vintage city tram was driving through the streets of Milan, decorated with Shiba Inu dogs symbolizing SHIB tokens and the John Richmond logo. Having received permission from the Milan City Council for this advertising campaign, the tram followed 23 route from Sesto metro station 1 до Cernusco Sul Naviglio. The trip lasted about an hour, during which the tram passed about 12 kilometers.

The initiative is called "Legends Live Forever" and was launched as part of Shiba Inu's collaboration with high fashion brand John Richmond. The agreement was concluded between them during a recent week-long fashion show in Milan. As part of the Legends Live Forever project, it will be launched 10 000 NFT, depicting physical versions of items from the John Richmond collection. They will be shown at Milan Fashion Week, which is planned for the period from 20 by 26 september. Expected, that clothing and shoes will be presented on the runway along with NFTs. The collection will be available in John Richmond fashion boutiques around the world., as well as on e-commerce platforms. The terms of the NFT sale are still being discussed.

Designer John Richmond expresses enthusiasm for collaborating with Shiba Inu. He's looking forward to launching "glam punk-crypto fashion", inspired by collectible tokens.

Other luxury brands are also interested in entering the NFT market, including Gucci. In February, the fashion house Gucci acquired a site in the metaverse The Sandbox to create a virtual fashion world and launch its own NFTs. A few months ago, Vogue Singapore presented an NFT collection on the OpenSea platform, dedicated to the world of fashion, beauty and art.