Strait Brands will track alcoholic beverages using the Cardano blockchain – Bits Media

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Strait Brands будет отслеживать алкогольную продукцию с помощью блокчейна Cardano - Bits Media

Australian liquor company Strait Brands to use Cardano blockchain to track supply chains. Blockchain-based solution problem – prevent the spread of counterfeit products.

About it
reported research company Input Output (IOHK), behind the development of the Cardano project. Strait Brands plans to deliver 4 million bottles of elite spirits by the end of next year. As part of a partnership with Cardano, the company will use the Atala SCAN platform, developed by IOHK.

As the developers say, blockchain-based solution will securely record and store product data, verify the origin of ingredients and increase the transparency of the supply chain. To access information, consumers only need to scan the code on the label. Strait Brands founder Philip Ridyard (Philip Ridyard) hopes, that cooperation with IOHK will help prevent the spread of counterfeit products.

“Our company goes international. Considering the problems, commonly encountered by liquor manufacturers, we decided to use blockchain technology. She will ensure the safety of our products and help win the trust of customers., who will be able to independently check all the data ", - said Ridyard.

IOHK developers reported, that the SCAN solution is part of the Input Output Atala system, which is already used in the education project of the Ethiopian government. Decentralized solution is used to instantly identify about five million students and check school progress.

One of the main problems of the alcohol industry is the appearance on the market of counterfeit, diluted or mislabeled products. Therefore, many companies consider, that blockchain will help find a way out of the situation. So, last year, the University of Scotland Environmental Research Center (SUERC) at the University of Glasgow began to use the Everledger blockchain, to prevent counterfeiting scotch whiskey. Besides, In the same year, IBM and eProvenance introduced the blockchain-based VinAssure platform for product verification for compliance.