Grayscale Calls on Community to Help Fight for Bitcoin ETF – Bits Media

Management company Grayscale launched an advertising campaign in support of regulatory approval of an exchange-traded fund for Bitcoin.

Grayscale, which manages the assets on $43 billion, launched a marketing campaign calling on the community to “stand up for Bitcoin futures ETF" before the US Securities and Exchange Commission (SEC).

The company advertised at Union Station in Washington DC., where was it said: “We care about cryptocurrency investors”. The advertising banner contained a QR code to go to the page, where can I leave comments for the SEC in favor of a Bitcoin ETF?.

Grayscale Vice President of Communications Jennifer Rosenthal (Jennifer Rosenthal) reported, что рекламная кампания была запущена в апреле и завершится в июле. Розенталь добавила, что кроме рекламы на вокзале кампания идет на сайтах изданий New York Times, Wall Street Journal и The Washington Post. Also on Amtrak trains and New York City bus routes, and will soon appear on MTA message boards and in airport lounges. Rosenthal reminded, that the application for the ETF is currently being reviewed by the SEC, and at the moment, thanks to advertising, the regulator received more than 2,600 comments from the crypto community.

Grayscale Investments CEO Michael Sonnenshein (Michael Sonnenhein) stated in April, that the SEC may violate the law on administrative procedures, if the Bitcoin spot ETF is not approved. In March, Sonnenschein said, that the company is preparing for legal action against the SEC in the event, if the regulator continues to reject Grayscale's applications for a Bitcoin ETF. Grayscale first filed to convert GBTC into a Bitcoin ETF in October last year.. The application was considered in February, however, the regulator postponed the decision until July this year.