Decentraland platform will host a fashion week – Bits Media

Virtual reality platform Decentraland will host a four-day event featuring famous designers and high fashion houses, who will present their collections of clothes for avatars.

According to the statement, from 24 by 27 Martha 2022 Vogue Arabia of the Year, Elie Saab, Guo Pei, Etro, Jacob & Co, Dolce & Gabbana, Selfridges, Tommy Hilfiger, Fewocious, Dundas, Cavalli, Paco Rabanne, Hogan, Franck Muller, Garrett Leight, Cavalli and The Fabricant will hold their shows in a specially created Decentraland location called “High Fashion District”.

According to the organizers, The event will begin with the opening of a virtual store of London retailer Selfridges, where on the futuristic podium, against the backdrop of works by the founder of the op art movement, Victor Vasarely (Victor Vasarely), there will be a show of Dolce models & Gabbana, Dundas, Etro and others.

“Decentraland is at the forefront of rare and sought-after digital fashion. Since the launch of avatars in 2020 year, sales of clothing models for avatars exceeded $1 million ", – Sam Hamilton (Sam Hamilton), creative director of Decentraland Foundation.

Hamilton thinks, that access to an audience of young consumers can be an incentive for luxury fashion brands to participate in such events, who are more interested in purchasing digital assets, than in physical goods.

At the beginning of February, the Gucci fashion house bought a plot of “land” in one of the largest metaverses, The Sandbox., where it is planned to create a virtual fashion world, targeted at generation Z.